Those revenue lines of $550,000 for license fee, $647,843 for concessions and $151,779 for parking added up to total revenue of $1,349,622. The bowl game itself is owned and operated by ESPN Events, but the TSA collects a license fee, concessions and parking for its role in maintaining the stadium, the grass surface and any other event-related costs. 23 game drove an unprecedented profit of $929,622 for the Tampa Sports Authority, which operates Raymond James Stadium, more than 5x above the $184,100 the TSA budgeted. UCF and Florida provided the game with two local teams that rarely play and whose fans, especially UCF’s, were amped for this showdown. The financials from a sold-out Gasparilla Bowl provide an inside look at just how valuable the right matchup can be for a bowl game. UCF-Florida bowl matchup delivers big in Tampa There are believers and skeptics on both sides. It also leaves insiders wondering just how bold the presidents/chancellors on the board will be when it comes time to implement wholesale changes. Revenue distribution and player health and safety are some of the headliner topics. 1 to come up with a list of groundbreaking changes to college sports, will undoubtedly spend time on NIL, but several industry insiders were taken aback that NIL was not among the mandated issues. What’s been more transformational than NIL? When the NCAA’s D-I board of directors issued a list of mandated topics for the transformation committee to explore, NIL and pay-for-play surprisingly were not among them. A school’s intellectual property is often included in official sponsorships, but brands and sponsors must work through Learfield Allied in order to use school marks in NIL-related commercial activity. Learfield brokered the agreement through its Florida Gators Sports Properties. This is the first known sponsorship arrangement for a donor-led collective. I’m told that the collective, which is a third-party business with no business ties to the UF athletic department, is seeking greater exposure and awareness from the sponsorship to generate more money for the Gators’ athletes. Funds to pay for the sponsorship come from a separate bucket than the funds that pay athletes for their NIL activity.
Most notably: Is the collective using money that’s earmarked for Florida athletes to help pay for the sponsorship? No, answered the collective, whose founder, Eddie Rojas, is a former UF baseball player. These sponsorships can cost into the six figures annually and immediately it prompted questions. The Gator Collective raised some eyebrows Monday when it struck a first-of-its-kind deal to become an official partner for the Florida athletic department. Curse Paramount+ for making me wait so long to see the next episode of “1883.” Sponsorship at Florida opens new category for collectives
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